10's of 1000's Of UK Customers Since 2012
10's of 1000's Of UK Customers Since 2012
June 07, 2023 4 min read
Do a search on Amazon.co.uk for Omega 3 supplements and you’ll see over 500 results
Trying to work out which of these products to buy and which are best for you is nigh on impossible. Other than relying on the reviews and ranking that Amazon sets for a product, how would we know if it's any good?
We all know how reliable Amazon’s reviews are!
Recently I embarked on the task of finding out which are the best Omega 3 Supplements in the UK. It may sound odd coming from a company that already creates and sells an Omega 3 supplement, but we wanted to know if other brands are doing a better job than us.
Then, I discovered the big Omega 3 lie, and how most consumers are being misled about the contents of their Fish Oils supplements.
The first part of the lie comes from the perception of value when you go to buy a Fish Oil supplement. Let's see an example:
Sounds like an amazing deal right?
Again, 360 capsules suggesting a year's supply and 2000mg per serving - seems like a great deal.
However, there's a problem - it's all lies. These two products are some of the lowest quality Omega 3 supplements rather than the best omega 3 supplementyou'll find on Amazon.
When someone asks me about a competing product to Good Fats, our Omega 3 supplement, there is one very simple check I make to see it’s quality… and I want to show you how easy it is for you to check too.
The main components of Omega 3 are:
EPA and DHA are the important parts, ALA much less so.
In cheap, low quality Omega 3 supplements, brands skimp on the EPA and DHA, and load it up with ALA. Which then makes people question Are Omega 3 Supplements Good for You?
My absolute baseline for a quality Omega 3 is at least 50% must be made up of EPA and DHA. Any lower and it’s not worth buying.
Most (but not all) Omega 3 supplements come as 1000mg capsules. This makes the maths easy, and you can do it in your head. A 1000mg capsule should contain at least 500mg of EPA/DHA.
Let's look at some examples:
Problem comes when labels are marked differently, showing a per serving amount rather than a per capsule.
You’ll see other products where the capsule size is bigger than 1000mg which makes the maths more difficult, and you might need to use a calculator to work out the percentages.
If you’re really bored, work through the top 10 products on Amazon for the search Omega 3 and work out the percentage of EPA/DHA for each one.
Its OK, I've done it for you.
(Data correct as of 7 June 2023)
Amazon Position | Brand | Percentage of EPA/DHA | Amount of EPA/DHA per capsule | Comment |
---|---|---|---|---|
1 | Zipvit | 55% | 550mg | £9.97 and 10,000+ Zipvit omega 3 reviews |
2 | Nutravita | 55% | 550mg | £18.99 and 14,000+ Nutravita omega 3 reviews |
3 | Nu U | 30% | 300mg | £17.95 but way too low EPA/DHA |
4 | VitaBiotics | 55% | 590mg | £7.13 and 2000 reviews |
5 | Bulk | 30% | 300mg | Just Avoid!!!! |
6 | Horbaach | 24% | 240mg | Probably the worst! |
7 | Nutritrust | 70% | 700mg | £7.99 Cheap but good, although not sure of origin? |
8 | SevenSeas | 40% | 100mg | Cod Liver Oil so very LOW EPA/DHA per capsule |
9 | Solgar | 63 % | 882mg | Solid brand |
10 | Nutrivita | 70% | 700mg | A better version compared to the one at position 2 |
Lean Greens | 75% | 750mg |
When we created Good Fats to be the best fish oil supplement in the UK we had one very simple requirement… The quality of the fish oil had to be greater than 70% EPA/DHA. Here’s our label:
We had one simple goal when creating Good Fats from Lean Greens. The highest quality Omega 3 with maximum efficacy.
A Good Fats capsule contains 750mg of EPA/DHA in a 1000mg capsule. Much higher than our baseline 50% requirement, and over twice as much as the top sellers on Amazon! We believe this makes it the best omega-3 supplement on the market in the UK.
For more information on the benefits of Omega 3 head to our extensive blog post here.
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