Lean Greens started back in 2012, but the origins of the signature greens drink go back a few years further.
Original founders Tim Goodwin and Paul Mort came from a background of Personal Training, helping clients transform their bodies with targeted training and nutrition adaptations. However neither really trusted most of the supplements on the market, with a few exceptions.
Tim regularly saw fellow trainers in the industry recommending these weird greens powders, but closer investigation found that most clients would not get past the first taste. They all tasted awful. There's no point recommending a product that never gets used, no matter how 'healthy' it is for you.
It wasn't until a holiday in the French Alps, where Tim came down with the flu (like real flu, not just the man flu) that Tim discovered the amazing properties of greens. A friend with him on holiday, (a fellow trainer) force fed Tim the green concoction, saying...
'drink this, it tastes like ****, but it'll make you feel better'
And it did.