How to Persuade Clients to Buy a Supplement That Costs 4× More Than TikTok Shop 'Special'
Tim GoodwinIt happens all the time. A client proudly shows you the £15 “super greens” tub they grabbed from TikTok Shop and asks if it’s as good as what you recommend.
You know the truth: it’s cheap for a reason. But how do you explain why your recommended product is worth 4 times the price, without sounding pushy?
Here’s the playbook.
Step 1: Acknowledge Their Effort
Start by validating, not dismissing.
“It’s great that you’re thinking about adding greens to your routine. Most people don’t even get that far.”
This keeps the conversation open instead of making them defensive.
Step 2: Shift the Focus From Price to Value
Explain that supplements are like training shoes: you can buy a £15 pair, but they won’t last long, and they won’t support performance.
“The difference isn’t in the label, it’s in what’s inside. Higher quality ingredients mean your body actually feels the difference... otherwise it’s just expensive dust.”
Step 3: Point to Visible Results
Cheap TikTok blends are designed to look flashy, not deliver outcomes.
With Collagen Greens, for example:
- Clients often feel digestion ease and energy shifts in the first 7 days.
- It includes 4g creatine and 4g collagen peptides per serving on top of a greens blend.
- Lean Greens has been serving greens in the UK since 2012
Quick wins = trust. That’s what makes people stick with it.
Step 4: Reframe the “Cost”
Help clients see it as an investment, not an expense.
- TikTok powder: < 50p/day → no real impact, wasted spend.
- Collagen Greens: ~£2/day → visible results, long-term benefits, no wasted packs.
“It’s actually cheaper to buy something that works, because you’ll actually keep using it.”
Step 5: Let Them Decide (But Give Them the Easy Button)
End with confidence, not pressure.
“If you want to try the TikTok one, go for it... but if you want something you’ll actually notice in your energy, recovery, and digestion, I’d go with this. Here’s my link if you’d like to try it.”
Clients respect honesty. And when they do notice the difference, you’ll get the credit.
The Takeaway
Clients don’t buy the cheapest option; they buy what feels like the smartest option. Your job as a trusted personal trainer/coach is to:
- Validate their interest
- Reframe price as value
- Point to visible results
- And let them choose
When you do this, you’ll find many clients are happy to pay 4× more, because they know it’ll actually work.
👉 Join the Lean Greens Affiliate Program Today
Your clients deserve results, not just cheap rubbish.